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Complete Travel Guide to Gwangjang Market: Where Korean Tradition Comes Alive in Seoul

Explore Gwangjang Market, Seoul’s oldest traditional market, for authentic Korean street food, vintage shopping, and hanbok experiences. Located in th

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Gwangjang Market, Seoul street food

A Historic Gem in the Heart of Seoul

Gwangjang Market is a living piece of Korean history. Located in Jongno-gu, right in the center of Seoul, this vibrant traditional market opened its doors in 1905 and holds the title of Korea’s first permanent market. More than 100 years later, it still bustles with life, flavors, and culture.
What makes it so special? It's one of the few places where you can experience Korea’s traditional lifestyle, taste its most iconic street foods, and shop for everything from hanbok to vintage fabrics—all in one place.


What Makes Gwangjang Market So Special?

Whether you're a food lover, cultural explorer, or shopping enthusiast, Gwangjang Market has something for everyone.

1. A Food Lover’s Paradise

Gwangjang Market is perhaps most famous for its street food stalls. Some of the must-try dishes include:

  • Bindaetteok (Mung Bean Pancake): Crispy outside, savory inside, best paired with traditional makgeolli (rice wine).
  • Mayak Gimbap (“Drug” Gimbap): Mini seaweed rolls dipped in mustard sauce—so addictive, they’re jokingly called “drug gimbap.”
  • Yukhoe (Korean-style raw beef): Served with sesame oil and pear juice, this delicacy is both refreshing and rich.
  • Tteokbokki, Eomuk, Sundae, Assorted Jeon, Donggeurangttaeng: A wide variety of Korean comfort food.

Tip: Visit food alley near the center of the market for the most iconic stalls like Soonhee's Bindaetteok and Park Won-soon Yukhoe.

2. Where Old Meets New

Here, traditional hanbok stores stand beside shops selling second-hand fashion and vintage items. The blend of old and modern is not only visually captivating but also represents Korea's ongoing cultural evolution.

3. Hanbok Experience on Site

On the second floor of the market, you’ll find a Hanbok Experience Hall where visitors can try on traditional Korean outfits and even purchase hanbok accessories. This is a great way to capture memorable photos while embracing Korean heritage.

4. A Sensory Overload—In the Best Way

Every corner of the market is alive with energy. The shouting of vendors, the sizzle of cooking oil, the clatter of chopsticks—Gwangjang Market is a place to feel Korea, not just see it.


Essential Visitor Information

Address & Location

  • Address: 160, Cheonggyecheon-ro, Jongno-gu, Seoul, South Korea
  • Korean Address: 서울특별시 종로구 청계천로 160
  • Google Maps - Gwangjang Market

Directions

By Subway:

  • Line 1: Jongno 5-ga Station (Exit 7), 5-minute walk
  • Line 2 & 5: Euljiro 4-ga Station (Exit 4), 3-minute walk
  • Line 2: Euljiro 3-ga Station (Exit 6), 5-minute walk

By Bus:

  • Stop at “Jongno 5-ga”, “Euljiro 4-ga”, or along Cheonggyecheon-ro. Many buses stop near the market.

Opening Hours:

  • Most stores open between 9:00 AM and 10:30 PM
  • Closing days vary by store (many shops are closed on Sundays)

Admission:

  • Free of charge

Parking:

  • Limited parking available. Public transportation is highly recommended.

Official Websites and Resources


Tips for Visiting

  • Cash Preferred: Some vendors only accept cash. Bring Korean won for convenience.
  • Best Time to Visit: Weekday mornings are less crowded. Avoid weekends and lunchtime if you prefer a quieter experience.
  • Try Everything: Don’t settle for one dish. Order small portions and sample a variety!
  • Take Photos: But be respectful. Always ask before photographing vendors or food stalls.
  • Hanbok Experience: Reservations may be required for group sessions. Check the official website or inquire on-site.
  • Look for Red-Clad Helpers: Tourist assistants wearing red uniforms are available throughout the market to help visitors in English and other languages.

Recommended Nearby Attractions

Make the most of your day by combining Gwangjang Market with nearby cultural landmarks:

1. Changdeokgung Palace

A UNESCO World Heritage site featuring a beautiful secret garden.
Location

2. Changgyeonggung Palace & Jongmyo Shrine

Walkable from the market, offering more history and peaceful gardens.
Location

3. Cheonggyecheon Stream

Right across the street—perfect for a relaxing walk after your meal.
Location

4. Dongdaemun Design Plaza (DDP)

Modern design, exhibitions, and night markets—a stunning contrast to Gwangjang’s tradition.
Location


Sample Day Itinerary for First-Time Visitors

Morning

  • Start with a Hanbok experience in the market
  • Stroll around and take photos with locals
  • Try bindaetteok and makgeolli brunch

Midday

  • Explore vintage fabric and hanbok shops
  • Enjoy a few plates of tteokbokki, sundae, and mayak gimbap

Afternoon

  • Walk along Cheonggyecheon stream
  • Visit Changdeokgung or Jongmyo Shrine

Evening

  • Finish at Dongdaemun Design Plaza for a modern touch
  • Shop at night markets or enjoy cultural exhibitions

Gwangjang Market isn’t just a place to eat—it’s an experience that touches every sense. From the taste of traditional dishes to the vibrant visuals and lively atmosphere, it’s a must-visit destination for anyone seeking a deeper understanding of Korean culture.

So get ready to dive into a world of history, food, and local flair. Gwangjang Market awaits—delicious, dynamic, and 100% unforgettable.