Why Lotte World Tower Is a Must on Any Seoul Itinerary
Standing 555 meters high with 123 floors, Lotte World Tower ranks as the fifth tallest building in the world. But beyond its height, its whats inside that countsan observatory, luxury mall, cinema, aquarium, hotel, and more, all packed into one sleek skyscraper.
And right around it, Jamsil is an area where K-culture, green spaces, lake views, and shopping all come together seamlessly.
Lotte World Tower Official Site
Soar to the Top at Seoul Sky Observatory
The highlight of any visit here is Seoul Sky, the observatory on floors 117 to 123. From here, you get unmatched panoramic views of the city and, on a clear day, even as far as Incheon.
Want a thrill? Walk across the glass-floored sky deck for a vertigo-inducing look straight down. Visit at night for one of the best city light shows in Korea.
Location Price Hours
| 117–123F | approx. 27,000 KRW | 10:30–22:00 |
Shop, Dine, and Chill at Lotte World Mall
Just below the tower, youll find Lotte World Mall, a sprawling shopping complex that caters to all tastes. Youll find:
- Global luxury brands
- Trendy Korean fashion labels
- K-beauty stores
- Gourmet food courts and cafes
Its also home to movie theaters, bookstores, kids spaces, and even a VR gaming center, making it ideal for families, couples, or solo travelers.
Lotte World Aquarium & Art Spaces
Inside the complex is the Lotte World Aquarium, one of Koreas largest indoor marine attractions. Its home to over 55,000 marine animals, including beluga whalesa rare sight in Asia.
Youll also find pop-up galleries and art installations throughout the towers public areas, showcasing K-culture and modern design in dynamic ways.
Relax at Seokchon Lake: Nature in the City
Step outside the tower and youre greeted by Seokchon Lake Park, a calm, scenic area perfect for a peaceful walk. With the tower reflected in the water and cherry blossoms in spring, its a photographers dream and a relaxation zone in the city.
During April, the Seokchon Cherry Blossom Festival draws thousands, but even in off-season, its a lovely escape from the urban rush.
Seokchon Lake Info – Songpa District
A K-Pop and K-Drama Hotspot
Lotte World Tower and Jamsil arent just about leisuretheyre also fan-favorite locations for K-pop and K-drama lovers. The area hosts:
- Concerts at Lotte Concert Hall or Jamsil Gymnasium
- Pop-up stores with official idol merch
- Fan meet-ups and celebrity events in nearby hotels
If youre into Korean entertainment, keep an eye outyou might bump into your bias!
Getting There: Easy and Central
The tower is located at Jamsil Station (Lines 2 & 8), Exit 2. Whether youre coming from Myeongdong, Gangnam, or Hongdae, its less than a 40-minute ride.
Plus, airport limousines stop here, making it a convenient start or end point for your Seoul trip.
Final Thoughts: Reach New Heights in Seoul
Lotte World Tower and the Jamsil area arent just about heighttheyre about experiencing Seoul in its most dynamic, luxurious, and diverse form. Whether you want views, shopping, K-culture, or a lakeside stroll, this area offers it all in one place.
Looking for a travel experience that goes beyond the ordinary? Head to Jamsil and discover Seoul from the top.
